On the Way to More Resilience in Tourism

 

The second edition of Resilient Tourism Annual Flagship conference was organized at Lucerne University of Applied Sciences and Arts on Tuesday, June 4th, 2024 - exactly at the middle of the project's duration. The conference provided a platform to review our progress through interactive workshops, showcase initial use cases and success stories, and strategize for the future. It was an incredible opportunity to engage with the Swiss digital tourism community and set the stage for the next steps in our journey toward a resilient and digitally advanced tourism sector.

The event brought together almost 70 key players, both internal and external to the Flagship project, to discuss the digital transformation of tourism. We would like to thank our three inspiring speakers : 

• Martin Hluze,  Global Head of Customer Success - Locations Intelligence at Mastercard Data & Services, who delivered a fascinating keynote around Mastercard Tourism Insights and their impact on understanding tourism 

• Dolores Ordoñez, Director at Anysolution, who presented several European Tourism Data projects and the common vision for a sustainable and resilient tourism across Europe

• Matthias Günter, Business Analyst at SKI+, who discussed the interaction between our future National Tourism Data Infrastructure and the Federal Mobility Data Infrastructure.

Last but not least, many thanks to our sponsor Mastercard to support the organization of the event, to our participants and to all the people who worked hard to guarantee the success of the event.