THE RESILIENT TOURISM FLAGSHIP

The Resilient Tourism Project is designed and managed by six research institutions:

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• University of Applied Sciences of the Grisons (FHGR)

• HES-SO Valais-Wallis

• Lucerne University of Applied Sciences and Arts (HSLU)

• ICARE

• University of St-Gallen (UNISG)

• EHL Hospitality Business School (EHL)

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In partnership with more than 30 Swiss travel stakeholders and coordinated by EHL Hospitality Business School on behalf of the whole partnership, this flagship proactively respond to the challenges of digital transformation by empowering the broad travel sector. In particular, the project will leverage the experience of national, regional and local destinations, hotels and other partners from the private sector towards the creation of an open-source data infrastructure to inform value creation in small & medium size enterprises operating in the industry.

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Together to Drive Change

 

All academic partners will be involved in all the subprojects to ensure interdisciplinarity and plurality of ideas. Most of the industry partners are also involved in more than one project based on their specific characteristics and business interests. The interdependence of the subprojects stems from the clear understanding that the transdisciplinary nature of the Resilient Tourism Flagship project reflects the fragmentation and the peculiarity of the Swiss travel sector that would require different competencies to evolve and excel worldwide through the datafication of the industry.

 

The Resilient Tourism project is built around four independent but interconnected projects aiming at:

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1. Creating a National Data Infrastructure for Tourism (NaDIT) to connect data producers and providers with data users;

2. developing innovative services, business models and processes;

3. designing resilient tourism systems in line with the UN Sustainable Development Goals.

4. The coordination, orchestration and communication of existing experiences in order to leverage current knowledge among all tourism stakeholders in Switzerland and produce shared knowledge to generate data-driven value to strengthen the competitiveness of SMEs.